Thursday, February 09, 2006

Pay Per Click Ads Go Mobile with AdMob

After the success of the pay per click (PPC) ad programs Yahoo YPN, Google Adsense, Chitika Minimalls and others , now they are reaching mobiles also. AdMob brings mobile advertisers together with content publishers. Advertisers reach consumers right on their phone and target by region, manufacturer, platform, or device capability level. Publishers can monetize their existing mobile products and services.

This is what AdMob says about the program:

"To put it bluntly, we simply feel that it's about time that everyone had an easy and cost-effective way to reach out to people on mobile devices. That's what AdMob is all about.

We actively partner with high quality, high traffic, independent mobile sites to carry our ads. This is not about a carrier deal or a proprietary portal; this is the open mobile web, the way it should be.

To make your ads as effective as possible we have developed a number of unique technologies that will change the way you think about mobile advertising.

You get what you pay for :
But in a good way. Everyone is familiar with pay-per-click advertising on the web, but AdMob is the first time this concept has been taken mobile. With AdMob, there is finally a way to reach a highly desireable audience of mobile users who are active on the mobile web."

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