Tuesday, January 31, 2006

Customer Churn = MVNO Butter

Brand loyalty is rare among cellular subscribers, according to a study released this morning by In-Stat/MDR -- a finding that could have profound future implications for mobile virtual network operators (MVNOs) targeting enterprise customers.

According to the new In-Stat survey, entitled "MVNOs: Current and Planned Wireless Subscriber Interest in Alternative Carriers," 80 percent of the 1,017 current cellular subscribers and people who plan to subscribe in the next year would consider switching their service to a virtual operator. Often connected with established, familiar brands targeting niche consumer markets, MVNOs offer packaged mobile voice services along with specialized applications and features, running over conventional carriers' cellular networks.

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4 comments:

Misty said...

Good informative post.
And you have a nice blog.
Good color combinations u use.

Squire said...

Nice site

David Cheong said...

Good Information provided. A blog of all telecomunication products and technology.

Telecoms said...

Thank you.