Google Launches Adsense For Mobile

Google has launched Adsense for mobile. Adsense is an advertising program that contextually targets advertisements to website content.
Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.

If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.
When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.

AdSense for Mobile will be available in the following countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks). Read more!

Virgin Mobile USA expands mobile search

Virgin Mobile USA announced an agreement with mobile search technology provider JumpTap to extend the MVNO's WAP-based local search services, enabling subscribers to seek specific search terms by zip code as well as city and state. According to Virgin Mobile, the new capabilities also enable search for local maps and directions to and from destinations. Virgin Mobile introduced JumpTap's white-label search engine in February, allowing for on- and off-deck mobile content discovery via both sponsored and organic links.

"Local search provides our customers with quick and easy access to information right from their cell phones," said Virgin Mobile USA's vice president of mobile data services Dominick Tolli in a prepared statement. "By simply typing in a zip code, they can find restaurants, stores, maps and directions while they're out and about. Our customers no longer need to scramble to get to their computers for this type of local search information."

For more on the Virgin Mobile/JumpTap partnership:
- read this release

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Nokia Introduces S60 Widgets

Nokia announced that it will include widget support in S60 3rd Edition Feature Pack 2, which means that users will be able to further personalize their mobile Internet experience and customize which content appears on their handsets, such as live weather updates.

This opens up exciting possibilities for Web developers to create innovative applications and services for mobile devices. Web technologies help and promote the rapid development of applications for mobile. Developers can now leverage the same skills, technologies, and tools used for creating Web pages to develop widgets for mobile devices.

S60 on Symbian OS, will be complemented with Web Run-Time, a Web application development environment, enabling the development of widgets and integrated Web applications for mobile devices with familiar standards-based Web technologies, such as Ajax, JavaScript, CSS and HTML.

S60, the popular smartphone platform is the first to add the full HTML browsing experience to millions of S60 mobile devices is now also the first mobile phone platform to give a this functionality which allows the developers to create new innovative widgets and also migrate existing widgets from the desktop to S60 with minimal effort.

"Mobility will change the Internet as people are able to access and create information specific to place, time and context," said Tero Ojanperä, Chief Technology Officer, Nokia. "Widgets are an important milestone in this development. Introducing widget support for S60, much of the innovation seen on the Internet today is being brought to the mobile space for the benefit of the millions of S60 mobile device users".

Press Release

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Digg for Mobile DiggRiver is Updated

Digg has updated the mobile version which is called DiggRiver is updated. Though DiggRiver is online for quite sometime, it was passive. You could read whatever is there on the home page but you couldn't digg your favorites.
With this update you could do that also. The diggriver is very conveniently designed for access from the limited size mobile displays. The stories are easy to read and the digg buttons placed on the left side of the story are very easy to use.

The about page on diggriver says:

"This site is a streamlined version of Digg, a community-driven news site where users submit the stories and vote for what they like best. Whether on the train, in line at the grocery store, or in a boring meeting, you can now read the news on your Palm mobile device, Blackberry, or Web-enabled smart phone.

We've added the ability for previously registered users to Digg stories and will continue to add more features in the future. If you don't have a Digg account, go to digg.com to register using a desktop Web browser.

Note that sites we link to may not be optimized for mobile browsers."

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Yahoo! expands oneSearch service to the Mobile Web in the U.S

Yahoo announced the expansion of its new oneSearch service beyond its Go for Mobile 2.0 platform onto the mobile web. According to Yahoo, the move makes oneSearch accessible on more than 85 percent of the U.S. handset population. "Yahoo oneSearch has already started to change the mobile search game by fundamentally improving the way consumers' access and use the Internet on their mobile phones," said Yahoo senior vice president of connected life Marco Boerries in a prepared statement. "Consumers that have tried oneSearch love it, telling us it's easier and more helpful than any other mobile search services they've used. We are delivering the results consumers want with just one search, not a list of Web links."
Yahoo added it plans to roll out oneSearch in additional global markets and languages in the months ahead.

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