Google Launches Adsense For Mobile

Google has launched Adsense for mobile. Adsense is an advertising program that contextually targets advertisements to website content.
Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.

If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.
When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.

AdSense for Mobile will be available in the following countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks). Read more!

Study: Consumers still wary of mobile ads

A new study from Forrester Research poses the titular question "Is the U.S. Ready for Mobile Marketing?" and while the results indicate the answer is a tentative "Yes," 79 percent of the sample group finds the idea of handset marketing annoying and only 3 percent say they trust ads delivered via mobile device.
"We've grown up with this view of the TV commercial interrupting our favorite program," Forrester analyst and report co-author Christine Spivey Overby said in an interview with AdAge. "There's this ad-equals-interruption mindset that we have, and when you think about something as personal as the mobile phone that you hold in your hand and carry in your pocket, the idea of a marketer interrupting you while you have the phone, that's an idea that consumers hate." According to the Forrester report, text messaging coupons and short codes remain the most consumer-friendly mode of mobile advertising, but are also far less immersive than ad-sponsored games and other more interactive content. Forrester's basic recommendations to mobile marketers: Keep the message brief and measure consumer response, target campaigns to the demographics most likely to respond, and adopt a mindset of value.

Source

Read more!

MMA: Consumers more open to participating in mobile marketing campaigns

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today reported key findings of its annual attitude and usage study on mobile marketing effectiveness. The study, conducted with global market research firm Synovate, measures both the perceptions and usage for wireless and text messaging, as well as overall receptiveness and participation in mobile marketing initiatives. More than 1,800 consumers between the ages of 13 and 65 were queried, with results indicating that mobile consumers are more educated about the features and functionality of their devices and are engaging more frequently in mobile marketing campaigns.

The study also revealed that the youth market reported the highest rate of interest and usage, ranging from 30 to 40 percent.

Source

Read more!