A study commissioned by the Cabletelevision Advertising Bureau found that-- surprise!--people still like watching TV. The report found that 60 percent of the population prefer watching TV on the TV over on the Internet and mobile phones. Yet 26 percent say the Internet has affected how they watch TV and that mobile devices simply expand viewing options.
Of course the cable industry is fighting to keep ad dollars on the TV so they won't lose them to mobile phones or the Internet. The study pointed out that respondents say they will tolerate ads 10 seconds or less and only with the promise of free content. Keep the source of the study in mind, of course. The Internet and mobile won't replace watching the good ol' Tube, but traffic on both is increasing. And where there is traffic, ad dollars will follow.
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