Friday, October 20, 2006

Location, not TV, tops mobile content wish lists

According to an In-Stat study, mobile users are more interested in getting directions and location-based information on their mobile phones than they are receiving mobile TV. A survey of 1,000 mobile early adopters and businessmen, only 15 percent expressed a strong interest in mobile video, while local directions and navigation services garnered 53 percent. Third-generation networks, the study found, are enhancing the utility of existing mobile Web services by making them faster to load, rather than generating interest in multimedia services.


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