PayPal hires ad agency for Text2Buy

Despite all the hype and ballyhoo over mobile commerce, one of the largest barriers to market for such services is the unaware public: My phone can do what? With that in mind, PayPal has hired top ad agency Zimmerman Advertising to launch a campaign aimed at educating the public on the ins and outs of PayPal's new Text2Buy. The service allows users to buy actual CDs, DVDs, shoes, etc. I think examples like CDs and DVDs are poor choices, but most releases and other articles seem to cite those first--why go through the trouble of texting and waiting for the mail to arrive when you can get the same content through a mobile music service? Other non-mobile content items should be stressed, and Text2Buy may lead the mobile commerce charge in the U.S., anyway, as promised.

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