Thursday, July 27, 2006

PayPal hires ad agency for Text2Buy

Despite all the hype and ballyhoo over mobile commerce, one of the largest barriers to market for such services is the unaware public: My phone can do what? With that in mind, PayPal has hired top ad agency Zimmerman Advertising to launch a campaign aimed at educating the public on the ins and outs of PayPal's new Text2Buy. The service allows users to buy actual CDs, DVDs, shoes, etc. I think examples like CDs and DVDs are poor choices, but most releases and other articles seem to cite those first--why go through the trouble of texting and waiting for the mail to arrive when you can get the same content through a mobile music service? Other non-mobile content items should be stressed, and Text2Buy may lead the mobile commerce charge in the U.S., anyway, as promised.

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1 comment:

alexboltin said...

I recently found this Article Engineer Private label articles inside a cool little software tool. I also was able to import all my other PL articles that I have. I can not search and analyze them. Pretty awesome.