Twenty-seven percent of UK 3G mobile subscribers download full track music on their mobile phones, according to Telephia. The latest research from Telephia shows that full track music download penetration is more than 11 percentage points higher among 3G subscribers, as compared to non-3G subscribers at 16 percent. On average, 3G subscribers in the UK download 4.1 music tracks per month and spend an average of 8.3 hours per month listening to full track music on their mobile phones.
The study shows many 3G subscribers prefer to use their PC for storage and transfer of music to their mobile phone, revealing that the PC remains an essential part of the music experience.
Forty-four percent of 3G subscribers would prefer to transfer computer music files that have been ripped from their home music collection to their phone. Nineteen percent would prefer to transfer computer music files that have been downloaded from a peer-to-peer or file-share site, and 14 percent prefer to transfer computer music files that were downloaded from a paid website.
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