O2 partners with InfoSpace for games over i-mode

InfoSpace has signed a deal with O2 to provide classic British pub games using the i-mode service to U.K. users. The partnership for the "iPub" games channel will include mobile game offerings like Pub Pool, Pub Fruity and Pub darts among others. The site will offer mobile consumers access to InfoSpace's iPub channel on its i-mode site for £3. InfoSpace will collect its revenue from subscription-based services billed directly through the user's phone bill. i-mode is a flexible business model that facilitates both subscription based and non-subscription based content.

The partnership forms part of i-mode's unique content structure through which InfoSpace will be able to quickly develop and deploy sophisticated, secure commercial content to consumers. It allows InfoSpace to expand its revenue opportunities by selling its content through O2's generous revenue sharing model. InfoSpace will collect its revenue from subscription based services billed directly through the user's phone bill permitting it to concentrate on its core business. i-mode is a flexible business model that facilitates both subscription based and non-subscription based content.

InfoSpace runs and manages every aspect of the iPub channel delivered through O2's network. This means that InfoSpace can leverage its extensive experience in the merchandising and promotion of games, music, TV and video to provide consumers with a bespoke "pub" experience.

For more see this press release