Virgin Mobile USA announced an agreement with mobile search technology provider JumpTap to extend the MVNO's WAP-based local search services, enabling subscribers to seek specific search terms by zip code as well as city and state. According to Virgin Mobile, the new capabilities also enable search for local maps and directions to and from destinations. Virgin Mobile introduced JumpTap's white-label search engine in February, allowing for on- and off-deck mobile content discovery via both sponsored and organic links.
"Local search provides our customers with quick and easy access to information right from their cell phones," said Virgin Mobile USA's vice president of mobile data services Dominick Tolli in a prepared statement. "By simply typing in a zip code, they can find restaurants, stores, maps and directions while they're out and about. Our customers no longer need to scramble to get to their computers for this type of local search information."
For more on the Virgin Mobile/JumpTap partnership:
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