EU Commissioner Calls For DVB-H Mobile TV Standard

The European Commission is urging the European telecommunications industry to accelerate its mobile TV efforts, calling for action to determine a single broadcasting technology standard. "I'm not very impressed with the progress the industry and governments in Europe have made so far," European Commissioner for Information Society and Media Viviane Reding told Dow Jones Newswires. "The time for decisions is now--otherwise mobile TV will miss the boat to the European soccer championships in 2008." Reding said she considers the DVB-H standard the front-running broadcasting technology option.

Despite ongoing hiccups, the European Commission remains bullish on mobile TV--according to its most recent estimates, mobile TV services will generate €11.4 billion in global revenue by 2009, buoyed by an international market of 50 million video-enabled handsets.

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Yahoo! expands oneSearch service to the Mobile Web in the U.S

Yahoo announced the expansion of its new oneSearch service beyond its Go for Mobile 2.0 platform onto the mobile web. According to Yahoo, the move makes oneSearch accessible on more than 85 percent of the U.S. handset population. "Yahoo oneSearch has already started to change the mobile search game by fundamentally improving the way consumers' access and use the Internet on their mobile phones," said Yahoo senior vice president of connected life Marco Boerries in a prepared statement. "Consumers that have tried oneSearch love it, telling us it's easier and more helpful than any other mobile search services they've used. We are delivering the results consumers want with just one search, not a list of Web links."
Yahoo added it plans to roll out oneSearch in additional global markets and languages in the months ahead.

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Nokia announces platforms to connect advertisers and media publishers with mobile

Nokia announced two mobile advertising services. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns. Nokia also introduced Nokia Advertising Connector, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising.
According to Nokia, Nokia Advertising Connector operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user's context - and feeding the ad to the device.
The Nokia Ad Service is designed to support and manage the complete ad campaign lifecycle, including planning, deploying and reporting. According to Nokia, the service targets advertisers launching global mobile campaigns, agencies expanding into mobile advertising alongside traditional media initiatives, and publishers exploring new business models and larger consumer audiences.
Nokia Ad Service is now available in Europe and will roll out globally in the second half of 2007. "Mobile advertising is becoming an increasingly attractive channel for brands," said director of Nokia Ad Service Tom Henriksson in a prepared statement. "We have completed a number of pilot campaigns with advertisers and mobile publishers for testing the Nokia ad serving technology and consumer experience. The feedback has been very positive from all parties."

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