NXP Introduces Nexperia Cellular Linux System for 3G Handsets

NXP, the newly independent semiconductor company founded by Philips, announced the availability of the Linux open source operating system for its 3G mobile phone system solution. Working in collaboration with Purple Labs, a French design company offering fully integrated solutions for mobile communication products, NXP has launched the Nexperia(TM) cellular system solution 7210 with Linux for 3G handsets. Not having the additional cost and complexity of integrating a dedicated application processor, manufacturers will be able to enjoy the time-to-market advantages of using a high level operating system. Operators will also be able to provide a stable and powerful, yet cost effective platform to offer new connected services.

The NXP Nexperia cellular system solution 7210 is a powerful dual-mode UMTS multimedia platform running on a single-core ARM9 for the 3G mobile feature-phone market. By offering a Linux-based platform on a single core, the Nexperia cellular system solution 7210 gives greater flexibility, allowing easy development and upgrades. The choice of offering an open source operating system gives this flexibility without increase of cost.

"Linux is gaining ground in the mobile-handset space due to the benefits it brings to manufacturers and operators and eventually also to the end consumers," said Michel Windal, marketing director, Mobile & Personal Business Unit, NXP Semiconductors. "Linux motivates developers to generate and share new vibrant media applications such as games, advanced music players and intuitive TV-on-mobile, offering greater benefits to the end user and allowing for differentiation for both manufacturers and operators."

"The Open Source platform supports interoperability across the various brands of handset devices," said Dennis O’Donovan, managing director, Purple Labs, "Linux lends itself well to modular design by offering OEMs a flexible and powerful operating system, resulting in the easier development of new applications. Today’s end-users demand feature-rich, compact and cost competitive handsets, but will not compromise on core features such as low-power consumption and high performance, and the Nexperia cellular system solution 7210 with Linux easily enables manufacturers to meet these needs."

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ITU to make WiMAX a 3G standard

According to the WiMAX Forum's white paper "WiMAX and IMT-2000" , there is a good chance that the International Telecommunication Union (ITU) will allow mobile WiMAX to be included in its range of 3G technologies, collectively known as IMT-2000.
Such a move would bring considerable benefits by allowing WiMAX to operate in globally allocated frequency bands, allow it to be used to complement other 3G technologies, enable global roaming and reduce equipment costs.

The White Paper says: "including IP-OFDMA (mobile WiMAX) within the IMT-2000 family of radio transmission technologies will put mobile WiMAX on a comparable worldwide footing with EV-DO, HSPA, and other recent and planned enhancements to 3G technology. This will offer operators an additional migration path to consider as they strive to add network capabilities to support a larger suite of value-added broadband services."

According to WiMAX Day, "The exact technology that is being considered for inclusion in IMT is 'IP-OFDMA'. This is an acronym for Internet Protocol - Orthogonal Frequency Division Multiple Access used by the IEEE 802.16e mobility standard, which is otherwise commonly referred to as WiMAX."

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MMA: Consumers more open to participating in mobile marketing campaigns

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today reported key findings of its annual attitude and usage study on mobile marketing effectiveness. The study, conducted with global market research firm Synovate, measures both the perceptions and usage for wireless and text messaging, as well as overall receptiveness and participation in mobile marketing initiatives. More than 1,800 consumers between the ages of 13 and 65 were queried, with results indicating that mobile consumers are more educated about the features and functionality of their devices and are engaging more frequently in mobile marketing campaigns.

The study also revealed that the youth market reported the highest rate of interest and usage, ranging from 30 to 40 percent.

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