The EU's commissioner for information society and media, Vivian Reding, said regulators should not be the main force in charge of mandating standards: "I think it should be left to businesses to find the business models that attract consumers to opt for the services they like (most)... The GSM standard was a landmark decision... today the picture is more complex. For governments to make a viable case for choosing any standard is much more difficult." Reding also added that for WiMAX to be successful, a new degree of flexibility must be introduced to regulation: "We are a long way off this, however ...barriers are bureaucratic, not technical. It is governments' duty to get it right."
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