Friday, April 14, 2006

3 to provide user-gen content for Sky, ITN

Continuing to leverage its recently launched citizen journalism services, U.K. operator 3 is in talks with Sky News and ITN to provide the news networks with video clips of newsworthy stories from its subscribers' video camcorder phones. The deal aims to create a direct channel for any 3 subscriber in the midst of a big news event, as opposed to the networks relying on viewers to send in clips, which they did during Hurricane Katrina and the tsunami two years ago. 3's SeeMe TV service allows subscribers to upload video clips for others in the network to view and vote on. The service also recently signed a deal with MSN Spaces to showcase some of the best content online. But most of these clips are gags or attempts at humor--this deal would carry a solicitation for more powerful, newsworthy clips.

Source

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