Google Launches Adsense For Mobile

Google has launched Adsense for mobile. Adsense is an advertising program that contextually targets advertisements to website content.
Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.

If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.
When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.

AdSense for Mobile will be available in the following countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks). Read more!

Study: Consumers still wary of mobile ads

A new study from Forrester Research poses the titular question "Is the U.S. Ready for Mobile Marketing?" and while the results indicate the answer is a tentative "Yes," 79 percent of the sample group finds the idea of handset marketing annoying and only 3 percent say they trust ads delivered via mobile device.
"We've grown up with this view of the TV commercial interrupting our favorite program," Forrester analyst and report co-author Christine Spivey Overby said in an interview with AdAge. "There's this ad-equals-interruption mindset that we have, and when you think about something as personal as the mobile phone that you hold in your hand and carry in your pocket, the idea of a marketer interrupting you while you have the phone, that's an idea that consumers hate." According to the Forrester report, text messaging coupons and short codes remain the most consumer-friendly mode of mobile advertising, but are also far less immersive than ad-sponsored games and other more interactive content. Forrester's basic recommendations to mobile marketers: Keep the message brief and measure consumer response, target campaigns to the demographics most likely to respond, and adopt a mindset of value.

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Nokia announces platforms to connect advertisers and media publishers with mobile

Nokia announced two mobile advertising services. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns. Nokia also introduced Nokia Advertising Connector, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising.
According to Nokia, Nokia Advertising Connector operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user's context - and feeding the ad to the device.
The Nokia Ad Service is designed to support and manage the complete ad campaign lifecycle, including planning, deploying and reporting. According to Nokia, the service targets advertisers launching global mobile campaigns, agencies expanding into mobile advertising alongside traditional media initiatives, and publishers exploring new business models and larger consumer audiences.
Nokia Ad Service is now available in Europe and will roll out globally in the second half of 2007. "Mobile advertising is becoming an increasingly attractive channel for brands," said director of Nokia Ad Service Tom Henriksson in a prepared statement. "We have completed a number of pilot campaigns with advertisers and mobile publishers for testing the Nokia ad serving technology and consumer experience. The feedback has been very positive from all parties."

For more info read the release Read more!