Google Launches Adsense For Mobile

Google has launched Adsense for mobile. Adsense is an advertising program that contextually targets advertisements to website content.
Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.

If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.
When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.

AdSense for Mobile will be available in the following countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks). Read more!

Chinese Airline Offers InFlight Mobile Service

China's Shenzhen Airlines has fitted its planes with communications technology that will allow passengers to use their mobile phones to make voice calls and send e-mail and SMS messages during flights.

The OnAir service is set to be installed across Shenzhen Airlines' full fleet of Airbus A320 and Boeing 737 aircraft by mid-2009. Three "demonstrator" aircraft are also being readied for the Beijing Olympic Games in August 2008.

OnAir said its equipment will be retrospectively fitted on Shenzhen's existing aircraft and line-fitted on new aircraft. The service is aimed at passengers with smart phones or basic handsets.

The deal with Shenzhen is the third such agreement OnAir has secured that covers an airline's whole fleet, following a pact signed last summer with low-cost carrier Ryanair and an agreement in June this year with AirAsia. The Ryanair in-flight communications service is due to go live by the end of this year, according to an OnAir spokesman, and the AirAsia service is slated to launch in early 2009.

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