Despite the well-documented convergence that is now taking place in order to facilitate the provision of mobile TV and video services, there is a fundamental difference between the telecoms and television industries; whereas the telecoms industry has been technology-led, the television industry has been content-led. It is becoming apparent that the provision of quality content and the strength of brands will be what drives uptake of mobile TV, rather than technology per se. Although technology is an important enabler, content is what is really important. Mobile operators must adjust their focus to this end.
If players in the value chain do not get their content strategies right, mobile users will simply not be interested in mobile TV. In a nutshell, content must be compelling. This is the core theme of a new management report from Informa Telecoms & Media, which brings together the latest research and current market information from around the world.